Offline Marketing
Offline Marketing can be a powerful means of building your contact database. Some of the traditional means of offline marketing include: Direct Mail: By working with the postal authorities or (snail mail) mailing list providers, you can target business and individuals living in a specific area. This can include commercial and industrial buildings, as well as residential addresses. Copywriting skills will be very important to craft the message because the average person will spend about 3-5 seconds looking at the mail before continuing to read it or throw it away. Transaction rates of 1% are considered the norm for direct mail campaigns. Brochures/Flyers: Handing out brochures and flyers works out well if you are targeting the right crowd, and the content is tailored to their needs. Effective copywriting will help ensure an effective result. For example, handing out brochures promoting exotic European holiday brochures to stressed out executives in the business district might be a good idea. Handing out exotic European holiday brochures in a red light district is a bad idea. Bulletin Boards: Supermarkets, shopping malls, libraries and other public places may have bulletin boards where you can place notices, either free or at a low cost. This is can bring many unqualified enquiries, especially in high traffic areas. Newspaper Ads/Magazine Ads/Classified Ads: Newspaper ads are relatively low cost and are effective if the newspaper has a large reader base that fits your customer profile. Magazine ads work in a similar fashion.
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